Effective advertising is key to the ability of any B2B or B2C company to drive in sales. It is common to see companies trying out new ways to promote their brands, but sometimes the simplest, time-tested ideas turn out to be the best.
Case in point, corporate gifts are a staple in any promotional campaign, even today. Their cost-effective and practical nature ensures that companies get the most exposure at the smallest cost while having the flexibility to market their brand with any image they want.
Customised tissue packets exemplify these qualities, so it comes as no surprise that they are one of the most popular corporate gift options on the market. If your company is considering ordering them, here are some ways to get the most out of your investment.
Quality of tissue
Not all tissues are created equal. If your budget allows for it, it may be pertinent to get higher quality tissues with more layers. When you give out corporate gifts, customers tend to associate the quality of the gift with that of the brand. And with a practical gift like tissue packets, the product quality is all the more noticeable.
Besides, gifts are meant to show appreciation. A better quality gift would be more satisfying and would help to foster good faith between the brand and customers. Tissues that are at least 3-ply would help tremendously on this front.
Type of packet
There are several tissue packet options around, from wallet tissue packets to name card tissue packets. Each type of packaging has its own benefits and disadvantages, so it is vital to understand your company’s target audience and needs before committing to a packet type.
For instance, wallet tissue packets have 4 panels of printable area, giving you plenty of space to insert your advertising content. Name card tissue packets, on the other hand, have less space for designs but contain a removable calling card that customers can keep after the tissues are used up.
If you are planning a corporate gift for employees, you may even want to consider getting customised tissue boxes instead. With more tissues, the box is likely to stick around for a longer period. It is not nearly as portable, though, so it would see the most use in the office or at home.
Graphics & readability
Once you have decided on the type of packaging, it is time to come up with the design for tissue packet printing. Of course, as with most advertising, you would want eye-catching graphics that can grab attention. Maximising the precious space on the tissue packet is imperative for crafting an effective branding design.
Still, it is important not to get carried away with filling the space. A cluttered design can be difficult to process and can discourage a customer from reading the contents. Too much text is bad practice as well, given the compact nature of most tissue packets.
Striking this balance between stunning design and readability is what separates a bad design from a successful one. If your company does not have an in-house graphics design team, it may be apt to outsource the design to a company that makes customised corporate gifts in Singapore.
Get a reliable printing company
The final step is to get a trustworthy printing company to get the tissue packet printing job done. Even the best designs can be undone by shoddy printing work. In contrast, an immaculate printing job will ensure that every word and image in your design can be seen in all its glory.
There are several indicators of a reliable printing company, including an extensive portfolio of past projects and a long list of satisfied past clients – bonus points if they are high-profile clients. At the end of the day, it is up to you to put in the research and pick the company that can best address your needs.
We strive to exceed the expectations of our clients. We offer a wide range of customised corporate gift products, such as corporate pens, tote bags, custom button pins, and, of course, tissue packets. Our end-to-end customised gift services cover you through the entire process, from design to delivery. Contact us for all your high-quality corporate gift needs delivered with stellar customer service.